Expert logo design, created with strategy.

Your logo is often the first thing customers see when they encounter your business.

That’s why it’s so important to have a professionally designed logo that accurately represents your brand and sets you apart from the competition. 

We provide top-quality Sunshine Coast logo design services that are tailored to meet the needs of your business. By working with us, you’ll benefit from our team’s diverse skill set and expertise, as well as our commitment to delivering visually stunning, impactful results.

Smartfish is a leading provider of logo design services for businesses of all sizes. From small startups to large corporations, we have helped clients in the UK, USA, Canada, and Australia create professional, effective logos that accurately represent their brand.

Whether you’re a small business looking to establish a strong presence in your local community or a large corporation looking to expand your reach on a global scale, Smartfish can help you create a logo that reflects your brand’s values and personality.

Tim Adams Coffee logo and branding


What is the difference between logo design and branding?

Both logo design and branding are integral parts of creating a company’s identity, but they are distinct components within the overall scheme of things.

Logo Design

The logo is a distinctive emblem or symbol that identifies a business in its simplest form via the use of a mark or icon. It is a vital part of a company’s brand identity that appears on all of a company’s marketing materials, products, website, and more. A well-designed logo should be easily recognizable, convey some meaning about the company or its industry, and be visually appealing. While logos are significant, they are just one part of the bigger picture.


Branding, on the other hand, is the broader process of creating and shaping a distinctive brand—a name, logo, tagline, and a consistent theme throughout all marketing communications that convey the essence of the company. Branding is about the perception people have when they think or hear of your company name, service, or product. It encompasses everything from colour schemes and typography to customer service and social media presence.

While the logo is a visual cornerstone of a company’s brand, branding is the environment the logo lives in. A well-executed brand strategy influences every interaction customers have with your company, making it a much larger concept than logo design.

In short, logo design is an essential component of the overall branding process, but it’s only a part of a much more extensive system that constitutes a brand’s full identity.

Smartfish has over 25 years of providing both logo design and branding solutions throughout Australia and the world. Contact us for all your logo design and branding needs.

What is the process of logo design?

The logo design process involves comprehensive research, brainstorming, concept development, revision rounds, and final delivery.
Our team use the proven patented method that has seen us successfully create over 5500 logo designs for businesses across many industries.

  1. Client Briefing: The first step in the logo design process is to understand the client’s needs and expectations. This includes gaining an understanding of the company’s mission, target audience, industry, competitors and desired aesthetic. The client may provide a design brief that outlines their requirements and goals.
  2. Research: The next step is researching the client’s industry, history, and competitors. This can give the designer a better understanding of the environment in which the logo will exist and help them create a design that stands out and speaks to the target audience.
  3. Brainstorming and Sketching: With a good understanding of the client’s needs and the industry context, the designer then begins to brainstorm ideas. Initial sketches are often done by hand and can range from simple shapes to more detailed drawings. The purpose is to explore as many creative avenues as possible.
  4. Digitalization and Concept Development: The most promising sketches are then digitized using graphic design software. These initial concepts are further refined and polished. Colour palettes, typography, and other design elements are also explored during this stage.
  5. Presentation: The designer presents the top concepts to the client. They may provide a rationale for each design, explaining how it meets the objectives outlined in the brief.
  6. Revisions: Based on the client’s feedback, the designer makes revisions to the chosen concept. This could involve minor tweaks or more significant changes, depending on the feedback received.
  7. Approval and Finalization: Once the revisions have been made and the client is satisfied, the final logo design is approved. The designer will then prepare the logo in various formats (for digital and print use) and colour versions (full-colour, one-colour, black and white, etc.).
  8. Delivery and Support: The final design files are delivered to the client, along with any brand guidelines that were created. The designer or agency may also provide support for using the logo in various applications.

What are the most important factors to consider when designing a logo?

Designing a logo is a crucial aspect of brand identity, and it involves a thoughtful blend of art, business, psychology, and technology.

Simplicity: Keep the design as simple and clean as possible to make it easy to recognize and remember. Too much detail can confuse the audience and take away from the logo’s primary purpose – to represent your brand.

Relevancy: The logo should reflect the brand’s personality, values, and type of business. Understanding the brand and the industry will help shape the overall design.

Versatility: Your logo should work well across various mediums, platforms, and at different sizes, whether it’s on a website, social media, business card, or billboard. This means considering its appearance in both colour and black-and-white versions.

Distinctiveness: Your logo should be unique enough to set your brand apart from others, especially in the same industry. While trends can be tempting, timeless designs are more likely to remain relevant and avoid looking dated.

Colour and Typography: Colors carry meanings and evoke emotions, so choosing the right colour scheme is crucial. The same goes for typography; the font should reflect your brand’s character while maintaining readability and legibility.

Target Audience: Knowing your audience is key. The logo should appeal to those you are trying to reach, reflecting their tastes and expectations.

Scalability: Consider how your logo will scale. It needs to look good whether it’s on a small business card or a huge billboard.

Legal Availability: Finally, you must ensure that your logo isn’t too similar to existing designs. Doing a trademark search will help avoid potential legal issues down the line.

Smartfish excels in incorporating these factors to create logos that are not only aesthetically appealing but also serve their fundamental purpose of embodying the brand’s identity. We work closely with our clients, understanding their business values, target audience, and vision, then craft a logo that resonates well with all these aspects.

How long does it take to design a logo?

Our standard process typically spans approximately a week. During this time, our design team meticulously develops initial logo concepts tailored to your brand’s unique identity. Once the initial concepts are presented, we typically require an additional day or two to refine the chosen design based on your feedback and to prepare the final design files for your use.

However, we recognize that some situations may require a more expedited process. To cater to such needs, we also offer an express 24-hour design service. This fast-tracked service ensures you receive a high-quality, professionally designed logo within a single day.

If you’re seeking an even more immediate solution, we also have a range of pre-designed logos available. These can be a fantastic choice when time is of the essence, as they can be quickly customized with your brand name and colour preferences.

We strive to balance quality, creativity, and speed in our work, always with your unique needs and business goals in mind. Please don’t hesitate to reach out if you have further questions or if you’d like to discuss the perfect logo design solution for your brand.

Does Smartfish offer Logo Design and Rebranding Services?

Yes, we certainly do offer logo redesign and rebranding solutions at Smartfish. We value the creative process and originality, so while we can take inspiration from the previous design, we are committed to ensuring our work does not infrac on the creative intellectual property of the previous designer. Our goal is to create a refreshed, unique brand identity that accurately represents your business and its evolution.

What Files Types are included with my logo design services?

Absolutely, with our final logo design service, we aim to provide you with all the necessary resources you may require across various mediums. Your logo will be prepared in full colour, monochrome, and greyscale formats, ensuring versatility for your brand’s different uses.

Regarding file types, we deliver your logo in a wide range of formats to suit your needs, including:

.AI (Adobe Illustrator Artwork) – This is a vector format that’s perfect for resizing your logo without any loss of quality.

.EPS (Encapsulated PostScript) – Another vector format widely used for printing.

.TIF (Tagged Image File Format) – This is a high-quality raster image format.

.SVG (Scalable Vector Graphics) – An XML-based vector format that’s great for websites and other digital platforms.

.PNG (Portable Network Graphics) – A raster image format with lossless compression and support for transparency.

.JPG (Joint Photographic Experts Group) – A commonly used raster format with lossy compression.

.PDF (Portable Document Format) – This format is ideal for sharing your logo in a format that can be easily viewed and printed.

Please note that all vector files (.AI, .EPS, and .SVG) will maintain their quality regardless of size adjustments, making them ideal for any scalability needs you may have in the future.

We aim to offer you complete versatility and convenience with these file types and formats

Our Logo Design Process

Our team of experienced designers will work with you to understand your business, your goals, and your target audience to create a logo that perfectly captures the essence of your brand. And with our four-step process, you can trust that your logo will be designed efficiently and effectively.

Initial consultation

Our logo design process begins with an initial consultation, where we take the time to listen and understand your unique vision, values, and target audience.

Through a collaborative approach, we delve deep into your business objectives, ensuring that the logo we create aligns perfectly with your brand strategy. Our design team combines creativity and expertise to deliver a logo that captures the essence of your business, leaving a lasting impression on your customers.

Trust Smartfish for a seamless initial consultation that sets the foundation for a remarkable Sunshine Coast logo design journey.

Concept Development

Step two in our logo design process – Concept Development – is all about innovative ideation and creative exploration. Our team of expert designers employs state-of-the-art tools and techniques to transform your brand’s unique narrative into a selection of striking visual concepts. These initial designs are carefully crafted to resonate with your target audience and to foster powerful brand recognition.


Step 3 in Smartfish’s Logo Design Process, Refinement, is where we start turning good ideas into great ones. Building on your feedback and our team’s professional expertise, we fine-tune every element of your logo to ensure it not only appeals to your target audience but also aligns perfectly with your brand’s identity.

This involves reviewing the colour scheme, typography, and overall style of the initial designs. We focus on the minute details that can greatly impact the logo’s effectiveness and aesthetic appeal. Whether it’s tweaking the shape, adjusting the line thickness, or modifying the colour gradients, we ensure every aspect of the design is well thought out and intentional.

Your feedback is paramount during this process. The collaborative nature of this stage allows us to tailor the design according to your specific preferences and needs, thus ensuring that the final product is truly representative of your brand.

The refinement stage is also about future-proofing your logo. We aim to create a design that will not only resonate with audiences today but will also remain relevant and impactful for years to come. This meticulous approach underscores our commitment to delivering a logo that is a visual embodiment of your brand’s values and mission, captivating your audience at first glance.

Final delivery.

At Smartfish, our final step is the Delivery phase – a culmination of hard work, creativity, and strategic planning. We provide you with a comprehensive package that includes your logo in various formats, suitable for all media types.

From print to digital, rest assured that your brand will shine in its best light. Quick, hassle-free, and comprehensive, our logo delivery ensures you’re ready to take your brand to the world.

Logo and branding for small startups, through to Fortune 500 companies.

Choose from our logo and branding plans, packed with the best features for engaging your audience, creating customer loyalty, and driving sales.

Logo Recreate Service

Our Logo Revamp Package offers a comprehensive solution to refresh and update your existing logo, ensuring it remains relevant and impactful across all platforms. Our team of skilled designers will collaborate closely with you to understand your brand and vision, delivering a revamped logo that meets your expectations. We provide…
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